When I started MillennialEvangelical.com in 2014, I wanted to serve people and build a brand for myself.
At the height of the site, I was posting three-to-five times per week and doing everything I could to get my content noticed.
It was a lot of fun, but eventually I just got tired.
I got tired of trying to get noticed, and the whole thing stopped being fun, so my consistency dropped off and I lost interest.
I think I vacillated between having healthy and unhealthy motives for writing the Millennial blog at various points throughout the process. Sometimes my primary driver was to help pastors and parents. At other times my primary driver was to make a name for myself.
Ultimately, life has become pretty busy the last couple of years and I decided it was time to close the book on being “the Millennial guy.”
The Ugly Reality of Christian Platforming
Writing about this topic may seem hypocritical of me because I have the opportunity to coach a number of folks through a service called LifeWay Social. I help them understand who they want to reach with content online and provide them with tools to create helpful content on a consistent basis for their audiences. I am so thankful for the people I get to work with through LifeWay Social and their hearts to serve.
Whenever I start coaching people on social media strategy, I ask some pretty probing questions about motives. I want to make sure that I am not enabling anyone in their idolatrous pursuit of self-promotion. My goal is to equip them to serve others with the gifts God has given them. I have serious problems equipping anyone to pursue fame and fortune. In short, I don’t do it (knowingly, anyway).
Unfortunately, there are a lot of Christians using the internet in all kinds of ways—manipulating people and programs—to make a name for themselves. It makes me sick. Makes me feel nauseous.
I have zero interest in looking like I’m trying to do that myself. That’s a big reason I’m shutting down the Millennial blog.
So what then? Why even have this site?
This site is just where I’ll post stuff when I feel like writing things I’m comfortable sharing with others, in hopes of helping or encouraging people.
I won’t be writing often.
There is no fancy blog name.
I’m breaking basically every rule I tell anyone to follow.
I have no brand to maintain or strategy to execute.
I just needed a “home on the web” for when I want to write. And this will be that.
Digging in the Trenches
I was texting with a friend about the epidemic of Christians building platforms for their own glory recently.
I said something to the effect of, “We just need more people working hard in the trenches of ministry and not raising their hands to be noticed.”
Ministry is hard work. I’m a bi-vocational student minister. I can attest that ministry often feels like digging trenches.
We need more people in ministry who are happy to be digging trenches to help the cause without any acclaim.
We need fewer people in the trenches raising their hands to ask others to notice how nice their digging is.
It’s better for others to recognize how God has gifted you than for you to beg people to notice how God has gifted you.
For about four years, my hand has been raised off-and-on.
It’s time I just keep digging and forget about all that.