In the last six months or so, one of the most popular topics in Christian conversations on Twitter, Facebook, and otherwise has been how Christians conduct themselves on the internet.
Should Christians care about being “verified” by Twitter?
Should pastors be paying social media consultants thousands of dollars to pad their Facebook page likes?
What is an online “platform?” What is “influence” in a world in which everyone can look professional and important?
A lot of the talk about Christians building their online presences has been negative, rightly dissuading Christians from building a platform on anything but actual expertise and experience in a given field.
But, unfortunately, in a lot of the social media discussion about platform, the overwhelming negativity has made it seem as though building an online presence is an inherently self-focused enterprise.
Without a doubt, too many of us sacrifice our humility on the altar of our online personas.
But it doesn’t have to be this way.
Self-Focused v. Service-Focused
The Church can engage in the digital space for the building up of the whole body instead of the promotion of the self. We have the ability to serve, not relentlessly self-promote.
God has given us all gifts and interests meant for the building up of the body of Christ and the proclamation of the gospel throughout the world.
Some of us have gifts of writing, speaking, or similar abilities that translate well into social media, blogs, podcasts, and other digital avenues.
It is our responsibility, as followers of Jesus, proclaimers of His gospel, and lovers of His people, to use those gifts for the service of others rather than the service of ourselves.
That’s why LifeWay Social exists.
The Aim of LifeWay Social
LifeWay Social is for hopeful authors, church communications leaders, non-profit social media directors, and anyone else who wants to discover more effective and efficient ways to use social media for kingdom good.
LifeWay Social does not exist to make anyone rich or famous. LifeWay Social exists to help people use their gifts in the digital space to serve other people. We aren’t promising riches, fame, or book contracts to anyone.
We simply see a need. We see Christians wrestling with how to use social media in constructive ways while avoiding prideful pursuits of baseless platforms and get-influence-quick schemes.
God has gifted a lot of people in ways that can be used online to shine the light of the gospel in a very dark place.
We just want to come alongside people in that.
5 Ways to Grow Your Online Presence Without Selling Your Soul
Along those lines, we’re offering a free PDF called “5 Ways to Grow Your Online Presence Without Selling Your Soul” to anyone who joins the LifeWay Social email list.
When you join the email list, you’ll just be receiving one email every Thursday at 9am CT/10am ET with social media, blogging, and video tips.
I’ve been sending this out for a year to some friends and colleagues, and we’re opening it up for LifeWay Social. The weekly email is called “Content Made Simple.”
Try it out. Unsubscribe if you hate it. I won’t be offended.
LifeWay Social launches in fall 2017, and subscribing to the email list is the best way to keep up with us as we near the launch.
Connect With Us
Feel free to reach out to me on social media @ChrisMartin17 with any questions.